Brand podcast

Let your product speak for itself

A product podcast, accessible via QR code directly on your product's packaging or support, tells the story behind the creation. From ingredient selection to brand philosophy, an immersive podcast creates an authentic connection with the consumer.

Give your know-how a voice

Thanks to a podcast accessible via a discreet QR code on your product's packaging or support, immerse your audience in the story of your creation:

  • choice of raw materials

  • craftsmanship

  • the vision behind your brand.

An elegant narrative that highlights :

  • the origin of ingredients

  • manufacturing techniques

  • the values that define your product.

This engaging format strengthens the emotional bond with consumers, enhances your brand and creates a unique sensory experience.

Case: Belles de Bruxelles, exceptional madeleines

For "Belle de Bruxelles", we've come up with a podcast highlighting the history and craftsmanship behind the making of their madeleines.

Through authentic narration, the podcast recounts the meticulous choice of ingredients (flour from Walloon Brabant, farm butter, farm eggs) and the passing down of a family recipe for several generations.

Accessible via a discreet QR code on the packaging, the podcast invites consumers to discover the world of the product, while creating a strong emotional connection with the brand.

Note: This case study is a fictitious example created to illustrate the possibilities offered by our podcast service. It does not represent a real project, but a concept we could develop for our customers.

The benefits of a product podcast

  • Strengthens the emotional bond

    A podcast creates an authentic connection by telling the story behind the product: choice of ingredients, know-how, brand philosophy.

  • Enhance the customer experience
    Offer a complete sensory experience by immersing the consumer in the world of the product.

  • Improve brand awareness
    Engaging narrative content attracts attention and promotes word-of-mouth.

  • Easy to share and access
    A QR code enables immediate listening and wider distribution on all major platforms (Spotify, Apple Podcasts, etc.).

 FAQ

  • Guests can access podcasts simply by scanning QR codes placed in hotel rooms and common areas. These codes direct them directly to the relevant podcasts, enabling them to obtain information in a matter of seconds, without the need to install an additional application.

  • Our podcasts cover a variety of topics to enrich your guests' experience, including recommendations for local activities, information on tourist attractions, tips on the best restaurants in the area, as well as details on your hotel's services and special offers.

  • Absolutely! Every hotel has its own identity and needs. We work closely with your team to create customized content that reflects your establishment and its unique offerings. Whether you want to highlight a culinary specialty, a local activity or a particular event, we tailor podcasts to your specifications.

  • Yes, we can create podcasts in several languages to meet the needs of your international clientele. We can produce content in the languages of your choice, ensuring that every guest, whatever their mother tongue, can enjoy our podcasts to the full. You can choose from a wide range of languages, ensuring a personalized and accessible experience for all your guests.

  • We offer regular content updates to reflect seasonal changes, local events, or any new information relevant to your customers. You can send us your updates or changes, and we'll take care of the rest, ensuring that your customers always receive the most up-to-date information.

Discover how a
podcast can enrich the customer experience